JOB TITLE: WDEF-TV General Sales Manager DEPARTMENT:Sales REPORTS TO:General Manager EDUCATION: Bachelor’s degree in marketing, business, advertising, sales, or related field. Related experience will be evaluated and could be substituted. EXPERIENCE: Minimum five years of media sales and managerial experience.
RESPONSIBILITIES:
Responsible for establishing departmental revenue and expense budgets and working within those parameters.
Responsible for maximizing all sales revenue (local, national, electronic media, non-traditional).
Responsible for daily review and control of inventory.
Responsible for evaluating and adjusting rates weekly or as needed.
Review and approve all traffic orders to ensure accuracy and rate integrity.
Weekly sales meeting.
Weekly performance review of each AE (1-on-1s).
Responsible for corporate weekly reports.
Attaining monthly, quarterly, and yearly budgets.
Creating sales promotions, campaigns, and events.
Direct and assist LSM and DSM in the training, supervising existing staff, and in recruitment of salespeople.
Supervision of sales support staff.
Knowledge of traffic system and comScore ratings.
Work directly with local and regional accounts and the station’s national rep firm.
Work closely with Marketing Coordinator/Creative Services to execute sales promotions and commercial production.
It is the policy of WDEF-TV that employment should be based on merit, qualification, and competence. Employment practice shall not be influenced or affected by virtue of an applicant’s or an employee’s race, age, sex, religion, color, national origin, or disability. We encourage women and minorities to apply.