Digital Sales Manager
Chattanooga, TN
Full Time
Experienced
Position: Digital Sales Manager
Department: Sales
Reports to: General Sales Manager
Job Description
The Digital Sales Manager (DSM) will generate new business, grow existing business and work as a team leader to offer digital marketing expertise and sales enablement support. The Digital Sales Manager position is not a “manager” of people, but rather a manager of digital revenue. As DSM, your #1 responsibility is to meet/exceed the TV Station’s Digital budget. Success in this role hinges on an ability to “lead with digital” — guiding prospects to uncover growth opportunities through our digital marketing services, resulting in specific, measurable business outcomes. In this role, your local business acumen, digital marketing experience, and knowledge of our comprehensive solutions will set you up for success. Our services are fulfilled by a highly skilled, company-owned team of specialists, and we boast a large, loyal audience engaged through our digital platforms and local events, primed for monetization.
Our digital marketing services:
Responsibilities
To Apply: Valid driver’s license and auto insurance required. Please provide references with resume. EEO M/F/D/V. Pre-employment background and drug screening. Send resume to Human Resources: WDEF-TV, 3300 Broad Street, Chattanooga, TN 37408 or email [email protected]. No phone calls please.
Department: Sales
Reports to: General Sales Manager
Job Description
The Digital Sales Manager (DSM) will generate new business, grow existing business and work as a team leader to offer digital marketing expertise and sales enablement support. The Digital Sales Manager position is not a “manager” of people, but rather a manager of digital revenue. As DSM, your #1 responsibility is to meet/exceed the TV Station’s Digital budget. Success in this role hinges on an ability to “lead with digital” — guiding prospects to uncover growth opportunities through our digital marketing services, resulting in specific, measurable business outcomes. In this role, your local business acumen, digital marketing experience, and knowledge of our comprehensive solutions will set you up for success. Our services are fulfilled by a highly skilled, company-owned team of specialists, and we boast a large, loyal audience engaged through our digital platforms and local events, primed for monetization.
Our digital marketing services:
- Website Services: Design, Hosting, Domain, Security, Updates & Maintenance
- Content Services: SEO, Social Media Management, Email/Text, Video Production, Graphic Design, etc.
- Advertising Services: SEM/PPC, Targeted Display, OTT/CTV, YouTube, Social Media Advertising
- Software Services: Contesting, Business Listings Management, Reputation Management, Conversion SAAS
- News Website: Display Ads, Video Pre/Post Roll, Deals, Content Sponsorships, Native Advertising
- News Mobile App: Display Ads, Video Pre/Post Roll, Content Sponsorships, Native Advertising
- OTT/CTV App on Roku/Amazon/Apple: Streaming TV ads, Native Advertising
- Daily Email Newsletter: Display Ads, Content Sponsorships, Native Advertising
- Non-Traditional: Event Marketing, Outside Media Partnerships, etc.
Responsibilities
- Develop a written 12-month plan to meet/exceed the digital revenue budget utilizing the resources available
- Conduct routine training sessions on all aspects of sales, marketing and digital products/services
- Identify opportunities for sales team using various research tools (WideOrbit, Reference USA, Digital Audits, etc.)
- Work with your DOS, Sales Assistant or AEs to develop sales collateral and/or custom presentations
- Conduct 4-legged calls with AEs to present (ask for business) - after they have conducted a proper CNA
- Conduct individual sales efforts to generate digital business on your own - using 2/10/40 activity tracker
- Verify accuracy of the Work-In-Progress (WIP) report, weekly. Assist DOS in troubleshooting as necessary
- Assist in gathering all required account access and content/brand assets that may be holding up revenue
- Provide point-of-contact support for digital revenue issue escalations (client, AEs or fulfillment team)
- Provide proof-of-performance and detailed insights monthly to all clients, with the goal of retention and upsell.
- Provide point-of-contact support for internal departments for all things related to Digital revenue.
To Apply: Valid driver’s license and auto insurance required. Please provide references with resume. EEO M/F/D/V. Pre-employment background and drug screening. Send resume to Human Resources: WDEF-TV, 3300 Broad Street, Chattanooga, TN 37408 or email [email protected]. No phone calls please.
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